Rooted in the South
South Lab was born where the sun meets the soil — in the South of Tunisia.
From the valleys of Gafsa to the dunes of Kébili and the fertile plains of Gabès, Médenine, and Tozeur, our story is woven through generations of farmers who live by the rhythm of the land.
We don't just source ingredients — we share the heritage of people who grow olives, dates, and pistachios with patience, passion, and respect for nature.
At South Lab, we connect you to that world — bridging the fields of Tunisia with a modern vision of transparency and quality.
Where Knowledge Meets Nature
South Lab is a space where tradition and curiosity meet.
We study what makes each harvest unique — from olive oil pressing methods in Sfax, to the soil and climate patterns shaping crops across the southern regions.
We believe understanding agriculture is the first step toward valuing it.
That's why we share insights about cold-pressed oils, organic farming, and the evolving Tunisian agricultural laws — so every consumer can make informed, confident choices.